Dr. John Polich is a world-renowned cognitive neuroscientist celebrated for his pioneering contributions to understanding human brain function and cognition. He currently serves as Director of Global NeuroLab Operations at NeuroFocus, bringing three decades of academic expertise to applied neuroscience in marketing and consumer research. Prior to this industry leadership role, Dr. Polich was a distinguished faculty member in the Molecular and Integrated Neuroscience Department at The Scripps Research Institute for more than 25 years, where he established himself as one of the world's leading authorities on electrophysiological measures of cognitive processes. He earned his Ph.D. in Cognitive Psychology from Dartmouth College and completed his undergraduate studies with honors in Experimental Psychology at the University of Iowa, building a foundation for his exceptional career at the intersection of psychology and neuroscience.
Dr. Polich's groundbreaking research on the P300 brainwave component has fundamentally transformed how scientists measure attention, memory and emotional neural activity in human subjects establishing him as the world's preeminent expert on this critical electrophysiological index. His seminal 1995 article in Biological Psychology which has been cited more than any other paper in the journal's history provided foundational insights into cognitive processing that continue to influence experimental paradigms across multiple disciplines. His 2007 theoretical overview in Clinical Neurophysiology is widely regarded as a groundbreaking synthesis that advanced the field's understanding of P3a and P3b components and their relationship to cognitive functions. With over 200 scientific articles published in major neuroscience journals Dr Polich's rigorous methodological approaches have become standard practice in cognitive electrophysiology research worldwide enabling more precise measurements of brain responses to various stimuli.
Beyond his research contributions Dr Polich has profoundly influenced the field through his extensive international presentations and collaborations having spoken at dozens of major scientific meetings where he has shaped theoretical frameworks and experimental approaches. His expertise bridges fundamental neuroscience with practical applications as evidenced by his transition to NeuroFocus where he applies decades of academic knowledge to real-world challenges in advertising marketing and product development. Dr Polich's methodological rigor and theoretical insights continue to guide researchers studying the brain's response to disease addiction and cognitive aging with his frameworks informing studies across clinical and experimental settings. As a respected authority whose work spans both academic and commercial domains Dr Polich remains at the forefront of translating cognitive neuroscience discoveries into practical applications that enhance our understanding of human decision-making and behavior.
